Since Lynn shared her vintage goodie from the Jewel Tea Company last week, I thought I’d show my Cook Booklet from the same company this week.
The Jewel Tea Company began home delivery of groceries in about 1901, and continued home delivery of groceries until 1981. Actually, home delivery is I think the wrong expression, I think you could choose your groceries right then and there. They became well known for their premiums (like Green Stamps or today, frequent flier miles).
Here’s their Homemakers Institute Kitchen.
I like the way all the recipes say things like: ¼ teaspoon Jewel Pepper or Jewel peanut butter or Jewel Vanilla Extract.
Mary Dunbar was a combination of spokesperson and dietician and like so many others in the 1930s, Mary Dunbar was not her real name. It was Leone Rutledge Carroll. I don’t why this fake name thing was so popular in the 1930s but it was (in food there was Ann Page (A&P) and of course, Betty Crocker and in quilting Aunt Martha and Grandma Dexter and many more too.)
The back of the booklet has lots of interesting information on everything from removing stains, to Beauty Culture: “Cleanliness is the first secret of beauty.”! to Table Setting and Rules for Serving. All featuring Jewel Tea Company products of course.
I wish the Jewel Tea Company car could come to my house.
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